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CDP Daily

News and opinions about customer data management


October 2, 2019

Martech Deal Volume Stalled in Q3

Martech Deal Volume Stalled in Q3: LUMA Report

LUMA Partners

Another sign of peak martech? Investment firm LUMA found the number of martech deals rose just slightly (42 to 45) in Q3 of this year, while the value of publicly traded martech firms actually fell. Deal volume in digital content and Direct-to-Consumer rose much more. The report mentions last month’s purchase by Zeta Global of CDP vendor IgnitionOne’s legacy DSP business, which slipped under this newsletters’ radar.

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BurstIQ Raises $5.5 Million Series A for Blockchain-Based Healthcare Data Management

Business Wire

Blockchain investments are usually too speculative to be worth a mention. But we’ll make an exception for BurstIQ’s $5.5 million Series A because the company has an actual product with a useful application: managing healthcare data to allow both sharing and privacy protection.

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Data Quality Is Biggest Obstacle to Customer Data Activation: Invoca Study


Switching gears, this Invoca survey found that data quality is the most common obstacle to using customer data to optimize ad performance (46%). Privacy is next (42%), followed by too much data (31%) and collecting data from silos (28%). It’s a helpful reminder about a problem that’s easy to overlook when you're planning that oh-so-sexy CDP.

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Upcoming Events

October 2, 1 p.m. Eastern Time.  Get a Closer Look at the Auto Customer Journey.  Webinar from Jornaya.  Register here.

October 10, 1 p.m. Eastern Time. Best Practices for Customer Centricity in Retail.  Webinar from QuickPivot.  Register here.

October 10, 2 p.m. Eastern Time.  California Consumer Privacy Act (CCPA): Must-Know Facts, Tips, and Tools to Accelerate Compliance.  Webinar from Amperity, Slalom, and OneTrust.  Register here.

October 10, New York.  Embracing AI: How to Drive Your CX.  Breakfast brief from IntentHQ with Forrester Principal Analyst Brandon Purcell.  Register here.

October 14-16, Miami. Customer Experience Exchange for Banking, Financial Services & Insurance. Open to senior executives responsible for strategic customer experience development and investment. Inquire here with code CDDP30 for 30% discount.

October 15, 2 p.m. Eastern Time and 2 p.m. British Standard Time.  Holiday Email Tactics - Going from Good to Great.  Webinar from Optimove.  Register here for U.S. session and here for EU session.

October 16-17, London. Predictive Analytics World for Business. Machine learning conference. Register here with code CDPINSTITUTEPAW for 15% discount.

October 17, 1 p.m. Eastern Time. AI for Marketing: Why It's Overpromised and Underdelivered, Until Now.  Webinar from BlueConic.  Register here.

October 21–22, New York. The Brand Marketing & Digital Summit. CMO-led event from Incite Group. Register here with code 5038CDPI100 for $100 discount.

October 23-24, New York. The 9th Annual Customer Service Summit. Industry conference from Incite Group. Register here with code 5036CDPI100 for $100 discount.

October 28-29, Tel Aviv.  PostFunnel Summit.  Industry conference from Optimove.  Register here.

November 7-8, San Francisco.  The Open Mobile & Digital Experience Summit.  Industry conference from Incite Group.  Register here with code 5040CDP100 for $100 discount.

November 18-19, Berlin.  Predictive Analytics World for Business.  Industry conference with presenters including CDP Institute.  Register here with code HMS19DE for 15% discount.

December 3, New York.  Transform CX with Intelligent Data.  Industry conference from Informatica including CX Master Class by David Raab.  Free to qualified registrants.  Click here.

December 10-11, San Francisco.  Global Growth Marketing Conference.  Industry conference from Growth Marketing Conference Group.  Register here with code GMCCDP25 for 25% discount.

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